Use bullet statements, not run-on sentences. Short and sweet. Focus on key words. A rule of thumb is to have at least four, and no more than eight bullets. Beyond that you’re either repeating or listing secondary tasks.
Start each bullet with a strong verb, like plan, develop, advise, operate, design, prepare, etc. Powerful action more easily identifies either a direct or support role.
Avoid weak verbs like assist (what does that mean?), coordinate or work with. Here the reader isn’t exactly sure of the job’s impact.
Focus on the key responsibilities. The reader should come away with a clear understanding of the job’s main points.
Avoid flowery language, puffery that adds little clarity. “Drive and have a passion for x”, “Be the expert for . . “ and “serve as a thought partner”
Throw away subjective adjectives that aim at the how, not the what (excellent, strong, persuasive, collaborative, successfully, smart, solid, immense, aggressive, etc.).
Write the description as if there’s no incumbent. Don’t be influenced by an employee’s background and experience.
Write the Basic Purpose last. Once you’ve already prepared the bullets it’s straightforward to complete the summary.
Know when to stop. Some writers can’t help themselves – especially when listing the job tasks. They go on and on detailing secondary and minor tasks, not every aspect of the job has equal importance.
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