With the war on talent heating up all the time, and the lowest level of unemployment in Ireland since 2008, employers are all keen to ensure that they can attract, retain and continue to hold on to their employees.
So how can you ensure that your EVP is working for you and why should you be concerned about EVP?
An effective EVP that drives employee commitment and advocacy behaviour will also have a direct and profound impact on the loyalty of our customers.
So how can we develop or improve our EVP?
- Job satisfaction: Look at how you are measuring, challenging and rewarding (not just financial!) your people. Have you a good career progression plan in place or – if you are a small employer – a good development plan which includes training? Ensure that even the most mundane jobs have opportunity for change/development.
- Employer Brand: Does your employer brand extend to your recruitment, your corporate social responsibility and your business strategy? Ensure that you are offering potential employees and current employees the emotional attachment to your brand and your business.
- Managers: Employees invariably leave their managers and not their job/company. Make sure that your managers are well trained, supported and understand that their actions have a profound effect on each employee’s retention and their satisfaction in their job. Managers are the key to retention and engagement.
- Company policies: Are you able to offer flexible working, flexible benefits, training and development? Are there other policies and benefits that you can consider that will engage and retain your employees? Think about what individuals need/want that will bind them to your company.
EVP is not a one stop solution – it’s a strategic and operational approach to your employees and your business.
Contact Voltedge for a more comprehensive review of your EVP to find out how it can help your retention and employee engagement. Email info@voltedge.ie or ring the office (0)1 525 2914.
