Did you know that 46% of Irish businesses believe that social network marketing is delivering costs savings to business? Many small Irish food suppliers are now finding that online word of mouth is the most cost-effective and the most efficient way to bring products to the local market or to export. All businesses today must audit their web shop window and make plans to benefit the most from social commerce, a new breed of online trading where the opinions, recommendations and demands of customers and their friends are taken into account to grow the bottom line.

Did you know that there is only one Irish TV show with a greater audience than Facebook on any given day in Ireland? That is the Late Late Toy Show, with over 1,066,000 viewers while Facebook’s daily reach in Ireland can be as much as 820,000 unique users.