LinkedIn is probably the most common social media site for professional use, so why have a LinkedIn profile and what do you want it to say about you?

Here are a few things to consider:

• Decide firstly what you want to achieve from having a profile
• Then consider your audience – who will be viewing your profile
• In deciding how to present your profile, have a look at a few profiles already there and see what you like and what you dislike about them
• Consider which profiles work and benefit the person, and why
• Does the profile say a lot about the company where the person works or about the person
• In your profile, decide what you should include so that it will benefit you
• The language you use is important, use warm and friendly language in addition to taking the opportunity to present more than just information about your company but more about what you do etc
• Ensure you have quality recommendations, many profiles contain references from colleagues and sometimes bosses. This may be of some use if you are looking for a new job. Ideally have several but not too many. Choose which ones convey the best message for you
• List your blogs or share others blogs
• Describe yourself in your summary, it can help you to stand out.
• Always include a picture!

Remember online profiles represent a real chance to enhance your personal branding, give yourself credibility and really stand out. It might be where potential clients or employers check you out. Regardless of who you decide your target audience is, clients or  potential employers, think about how you are presenting yourself before it goes live.